Piercings in skin have been in use as long as humans have been wearing jewelry. The oldest mummified body in the world has pierced ears. Ancient Egyptians used navel piercings made of precious metals to signify their wealth, Romans used genital piercings to keep male singers’ voices high and gladiators’ libidos low, the Olmec widened their lip plates for each kill in warfare, and Indian women pierced their noses for a variety of reasons relating to health and religion. Even Shakespeare had an ear pierced. But for a practice so widely known, it fell out of favor quickly in the West when Britain began to colonize India. Due to the British searching for reasons to label Indians as inferior and as material for colonization, they began to demonize Indian traits, including nose piercings. Piercings, for this reason, weren’t fashionable in the West for years after. Even slightly before this, ear piercings were worn in Italy mostly by sailors and sex workers, establishing them as an “othering” accessory. When rich Westerners wore earrings afterwards, they were often clip-ons.
However, the social attitude towards piercing changed with one important event: Queen Elizabeth II piercing her ears. She was advised not to do so, but wanted them anyway, and then her style carried on to the rest of the world. Ear piercings became more and more commonplace, though the racist narrative towards other piercings persevered (preserved in part by appropriative white performers who would use piercings as part of a “costume” of a different ethnicity). Earrings regained popularity as one of their base original purposes; a display of wealth. Diamond earrings rose to fame with the rest of diamond jewelry in the early-to-mid 20th century. By the 60s, 70s and 80s, earrings were commonplace, but niche subcultures were discovering the value of other kinds of piercings. Hippie culture rose, and as Americans visited South Asia and appropriated much of their religion and culture, nose piercings returned. On the opposite end of the spectrum, punks took up facial piercings that had never been in style in the West (due in no small part to the racist attitude perpetuated by the British along with discrimination against indigenous American styles that involved piercings), to showcase their antisocial attitudes.
In a cultural pivot, the 90s and 2000s saw many mainstream stars who purposefully marketed risky images, including piercings. Naomi Campbell had both her nipples and navel pierced. Britney Spears recorded music videos and did VMA performances in outfits that showcased her glittery navel ring. Along with many others, these two not only heightened the acceptance for non-earlobe piercings, but increased active demand. Many got their navels pierced because of Britney, and started stacking ear piercings as well. Though facial piercings are still rarely desired in white-collar jobs, they are no longer delegated to hardcore punks and rebels, especially now that celebrities have continued the trend. Many small ear piercings show up on 2010s models and singers, the septum ring has returned with ridiculous popularity, and the presence of internet-spread alt fashion has made the demand for bridge, eyebrow, and nose piercings higher. Though both academia and the workforce still have a long way to go in accepting piercings, they’ve made great progress. And plus, piercings just look really cool.